Saturday, 26 July 2014

What makes a successful Web site?

What makes a successful Web site? It's not a matter of spinning logos and funky animation. A strong Web site is one that clearly communicates your purpose to your customers and works in conjunction with your company's strategic plan.

Here are 10 tips for building a better Web site:


Set your goals

What is the purpose of your site? Do you want to sell products? Are you looking to find new customers? Are you trying to provide information for existing customers? Do you want an online brochure, or something more complex? Think about what you're trying to accomplish via the Web and look for ways to reach that goal. Review your business plan and your marketing plan to make sure that your Web efforts accurately reflect your company's vision and image. 

Keep your site up to date

It's important to encourage repeat visits to your site with fresh content. Refresh your Web site on a regular basis, with new images, bits of product or company news, articles of interest to your customers or whatever else you think will both be compelling and useful. Capitalize on your efforts by featuring a "What's New" section which makes new information easy to find. 
 
Avoid long download times

Web users are renowned for their impatience. If your images take too long to download, surfers will get bored and click right on past your Web site. Use small clusters of graphics, as opposed to one large sheet of color and form. Keep graphics on your home page interesting, but get rid of complex, overdone graphics that take forever to download. The same goes for text -- look out for dense blocks or long lists that are hard to read, or require the user to scroll for a long time to reach the information they need. 

Have a "call to action"

Your Web site should have many, many, many listings of your email address, phone number, address, and instructions for ordering if you are selling products or services. Include this information in as many places as possible. Don't make someone search for a way to contact you. 

Don't use "under construction"

If something is not ready to be featured on your site, do not put it up with an "under construction" sign. Users who spend time downloading an under construction graphic will be more than disappointed -- they will be annoyed. Regard your site in the same way you do all marketing materials. If you want to highlight something before you showcase it, use a "coming soon" icon. 

Know your audience

Whether you're marketing CD's to Gen-Xers or selling dentures to older people, your design and content should be suitable for the people you want to reach, just as you would do with any piece of advertising you produce. Remember, your Web site is a form of advertising, whether in-your-face or subtle, and it is a projection of your company image. 

No bugs, no errors

If something doesn't work perfectly, don't put it on your site -- visitors are not beta testers. Look out for missing links -- ones that go nowhere or result in an error message -- since these do little but frustrate users. And be sure to proofread everything; typos, poor grammar and sloppy sentence construction will detract from the professional image you seek to develop. 

Provide a "return to home page" function

Users will be more likely to browse around if they know they can return easily to your home page. Make this feature a part of all pages of your site. Another option: use a map or list of your features to encourage people to find what interests them. You can also try a "return to map" function. Keep navigation simple. 

Make ordering simple and straightforward
If you're selling products, make it easy for your customer to place an order. Product pictures and prices should be clearly displayed, along with available options. Some merchants favor shopping carts, which let shoppers add and subtract items as they go along and keep a running tally. Allow shoppers to order directly from your Web site, but also offer alternatives like phone or fax for people who don't trust online transaction processing. 

Make the visit an enjoyable one


If humor is appropriate, you might consider using it. If you have an interesting company history, include it. People like to attach a face to your business and feel personally connected, so you might even want to include a bio and a picture of yourself and those of other key staff members. 

Sunday, 15 June 2014

Google Plus for Business



Within the first few weeks in July 2011 of Google+,  it was reported that more than 20 million people were using the new social network of Google by Larry Page. In contrast then in July 2011, Facebook had already 750 million users.


Does your prospective buyer, vendors and customers actually use this network.  How easy or difficult it is to reach them.


Good Examples of Google+ Users

Some of them are like Chris Brogan, Danie Ware, David Thomas, Nick Bilton, Rick Klau, Scott McCloud.

Your About Page:  The elements of your profile page are a photo avatar, your name, a small summary of yourself below your name, a spot for your introduction, your occupation, your employment rights, your education, placed where you lived, relationship status, your birthday, your gender, your nickname, a spot for links where you can insert links to other social media.
You can choose to let people send you email via your profile page. They can’t actually see your actual Gmail address.

Google Circles: Google+ enables you to organize the people you choose to follow by adding them to circles. This means that you have opted to receive any public posts they’ve shared plus, if they choose to follow you back and add you to one of their circles. You can look by going into
http://plus.google.com/notifications/circle

Your circle names can be from close, keepers, good people, attention getters, journalist, marketing. Users of  Google+  coined circles outbound or inbound. You can order and rearrange your circles listed in the order that you choose.  Should you circle celebrities? Why not? Feel free to put a circle of them. As Google+ becomes more popular it will get noisier.

An outbound circle is to group together people in a circle so that you can send them specific information, while not sending it out to others.  You can put more people in one circle.

Google+ is not a blog and it is more than Twitter.

  1. Post interesting information on Google+
  2. Post a few off topic on Google+
  3. Write a post offering a paid webinar for a deeper dive, end with the link to the buying page with Google+
  4. Grow your audience with Google+
  5. Use it as an education tool with Google+
  6. A customer service channel with Google+
  7. A community platform with Google+
  8. A media centre with Google+
Google is making a lot of changes to Google+ and in February 8th 2013,  Google+ enables you to add links to a website on in a community’s left navigation column. Adding a link to your community is easy. Just enter what you want to name thelink and add the website URL . Events are now showing the local time zone. Again I also hear that the events has changed back to showing your local time. Google changed this a while back to only show the time of the person who created the event. This should be helpful for many.

As Google continues to merge its new and former products, getting setup with Google Authorship should be a top priority for business owners and webmasters. Google is piloting the display of author information in search results to help users discover great content. It’s widely believed that Google Authorship is the first step toward verifying author identity, which will be used to calculate Author Rank, which I believe is the future of Google’s algorithm.

Set up authorship by linking your content to your Google+ profile

Create a link to your Google+ profile from your webpage, like this:
<a href=”[profile_url]?rel=author”>Google</a>
Replace [profile_url] with the your Google+ profile URL, like this:
<a href=”http://plus.google.com/u/0/103634439287574033314 ?rel=author”>Google</a>
NOTE: Your link must contain the ?rel=author parameter. If it’s missing, Google won’t be able to associate your content with your Google+ profile.
Add a reciprocal link back from your profile to the site(s) you just updated.
2. Edit the Contributor To section.
3. In the dialog that appears, click Add custom link, and then enter the website URL.
4. If you want, click the drop-down list to specify who can see the link.
5. Click Save.

Read More: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option2

Link your Google+ profile to the content you create
I recommend this book  Learn how Google Social Network Changes Everything by Chris Brogan. You can purchase it on Amazon.

Thursday, 18 July 2013

What is Affiliate Marketing?

Basically, as an affiliate marketer of ABC Company in USA that offers using affiliate marketing, you market products for a company and be paid a commission for every sale. Commission can range from 5% to as much as 50% of the product or services.

If you are into any form of internet marketing or affiliate marketing. Affiliate marketing at its most fundamentals is about relationships, a relationship between three parties:



- The Advertiser -

- The Publisher -

- The Consumer -

The Advertiser

In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, coupon deals, clothing or even automotie parts, or an advertiser could also be a finance company selling loans. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.

The Publisher

A publisher is a person or a corporate entity that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative tools – in the form of HTML links, advertising banner or text ads – that the publisher incorporates into their own website or blog.

The Consumer 

The final piece that completes the affiliate relationship triangle is the consumer or the buyer. The buyer is the one who actually sees the advertisement online and then makes an action (either by clicking a website hyperlink or by submitting some data via an online form) that takes them from the publisher’s website to the advertiser’s to complete the action of the sale.

A good website that explains more about Affiliate Marketing, visit:
http://www.cj.com/what-is-affiliate-marketing

Some very good Affiliate Marketing Programmes by Companies in USA are:
:: Commission Junction
:: LinkShare
:: one Network Direct
:: ShareASale
:: Google Affiliate Network
:: Plimus
:: Amazon Associates
:: FlexOffers
:: ClickBank
:: Commission Soup

You’ll gain a lot of valuable information from this report including  discovering how to find profitable niches, how to properly do keyword research, email marketing tips and so much more.

Go here to download this revealing report on affiliate marketing>>>

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