Monday, 20 November 2017

What you need to have for creating a new website

What you need to have for creating a new website?

The purpose of this article  is to give you some feedback and guideline pointers on what you should and shouldn't do when starting a new website. Obviously the requirements for websites vary greatly - we are not going to discuss the requirements of these websites, we are going to consider the general pitfalls and advantages of setting up a new website.

Domain Name

Domain names are relatively cheap to buy, people have registered a lot of domains that they have no intention of ever using.  This means that getting a domain name that in anyway resembles your company name is now becoming increasingly difficult. In fact, this problem was one of the deciding factors in us selecting Method & Class as a company name - we could actually get the .com domain.

So probably the first thing you should do is register a domain name - this should be as short and memorable as you can get. If necessary, try putting in dashes (-) for spaces to create your desired company name. It's always nice to have the .com or .com.sg domain as well -
it's the first thing people will look for if they know your company name.

Register domain for long periods

The reason we suggesting registering the domain for a long period is for two reasons:

Search Engine purposes - a domain registered for 10 years suggests you are in it for the long-term and not just using the domain to point traffic
to another site, which will help boost your search engine rankings (ever so slightly!)

You are unlikely to change the domain name anyway, so it makes sense to secure it for a long period. We Personally Don't Recommend any company or any organisation for domain registering but Folk from US can check out www.bluehost.com etc.

There are many more companies you can just search over Internet according to your requirement.

Define the purpose of the website

You need to decide clearly what the purpose of the website is. Is it to be a:

Web application which ultimately 'is the business'
Web-based shop-front for your company
Brochure site for your company (just the who, what and where)
Information Website Where you just give general knowledge to the public at large
Something far more complex and secretive...

The purpose of your website is going to dictate how much money you spend on it, what your measurements of success are and how much effort you are actually going to invest in putting it together. For example, if you are creating an online shop, your measurements of success are going to be how many widgets you actually sell a month and if you are profitable. If you are creating a brochure site, it's all about attracting new visitors to the site and converting the visitors into customer contacts. The measurement of these two sites in terms of raw requirements are quite different meaning you would need to approach them differently.

Likewise, if you are selling a product that retails for SGD$15,000 you are going to be looking for qualitative traffic that could result in a sale, whereas if you are selling a product for SGD$10 you will be looking to get as many people onto your site as possible in the hope they'll impulse buy that SGD$10 product.

Design, Branding, Look and Feel

If this is a completely new business you are probably going to need a logo or brand development to work with your website. Get this sorted before you start considering your website. It would be a huge waste of resources to put together a website and then decide you want to change your logo/brand/colour scheme after 2 weeks - trust me on this one, we went through the same process with our own site!

You want the website to be an extension of your brand; it should be a cohesive representation of your company. I personally don't like to see a brand that has become a mishmash of logos, fonts and colours.

When was the last time you saw an MNC advertisement that wasn't in keeping with their brand?

The design of a website is such a subjective thing it's really worth asking around a few colleagues, friends and family to find out what other people like - after all you could be in the minority. It's important to remember to have a website designed to meet your customers needs, not your own. Remember that!


Wednesday, 15 November 2017

Effective Email Marketing

Is marketing matters giving you a headache? I see it time and time again – a brilliant technopreneur with a fantastic business idea that can’t get a thing right to attract enough customers. They have spent countless hours, weeks, even months, mapping out a very detailed, intricate marketing plan. The truth of the situation is, in fact, that what’s behind the marketing matters more than the marketing itself. Find out what your target market WANTS. You might have a killer marketing strategy but if your conversions are low, it could be that you need to look at what’s behind the marketing to find the real reason nobody is buying from you. A better mind map, to start, is, who are you trying to attract, and why (besides you making money) are you trying to reach them? Think out all the reasons they would look for you, and when they find you, what would delight them, and what would frustrate them?




With insights from Tim Tan Yeong Chye, a local Singapore owner of Make My Site business firm, he has reaped some of the rewards of using email marketing since 2005 to promote his business, finding customers for his clients and events, it’s a great piece to reference whether you’re a beginner or novice in using email marketing (for business or personal). That’s right – even if you don’t use Email Marketing now, you can still master a social media platform for spreading the word about your company. Our article shows you how below.




Nobody wants to fill up her letterbox with crap, get calls all the time and spend her time wading through junk. Apparently your mobile phone  was ringing constantly for over a week right? Local mail service operator, SingPost was reported to have said that most residents welcome promotional offers from companies as only 0.8 per cent of the 1.2 million Singapore households chose to opt out of receiving unaddressed advertisements. Not too bad for Singapore! However over the vineyard, it is somewhat deceptive for SingPost to say that residents "welcome the catalogues and discount coupons they receive in their mailboxes" when the company make it so hard for residents to opt out from the mailing service.



When preparing advertising to promote their businesses, many people overlook the most obvious way to reach local customers - through an email marketing campaign.  They're less messy than traditional pinboards or billboards and they may not seem as important as the published media, but they're widely read - and what's more, they tend to be read by the sort of people who are most effective at spreading word of mouth. Making effective use of email marketing can significantly increase the amount of attention your business gets, at very little cost.


  
 


Now how about giving out flyers at places like the train station or bus stop. Apparently standing in the middle of the way where people exit or make entrance, and especially during rush hour at the SMRT Station. We see that the security guards don't even bother to ask those flyer distributor to stand elsewhere. Some even push the flyers into your hands. What does that make up to?





How about putting up a advertisement banner on a tree in a carpark? Maybe not in Singapore. Get ready for a hefty fine! So what now again?
Bill Board Advertisement Email Marketing Blast
Jan-18 SG$8,333 SG$833
Feb-18 SG$8,333 SG$833
Mar-18 SG$8,333 SG$833
Apr-18 SG$8,333 SG$833
May-18 SG$8,333 SG$833
Jun-18 SG$8,333 SG$833
Jul-18 SG$8,333 SG$833
Aug-18 SG$8,333 SG$833
Sep-18 SG$8,333 SG$833
Oct-18 SG$8,333 SG$833
Nov-18 SG$8,333 SG$833
Dec-18 SG$8,333 SG$833
TOTAL SG$100,000 SG$10,000

BILLBOARD TOTAL EXPENSES: Average from SG$100,000
 TELEVISION TOTAL EXPENSES: Average from SG$50,000
NEWSPAPER TOTAL EXPENSES: Average from SG$28,000
EMAIL MARKETING TOTAL EXPENSES: Average from SG$10,000

TELEVISION ARTWORK: RM60,000/SG$20,000
NEWSPAPER ARTWORK: RM15,000/SG$5,000
BILLBOARD ARTWORK: RM30,000/SG$10,000
EMAIL FLYER ARTWORK: RM300/SG$100




Email marketing is a digital electronic action of sending out message of a commercial nature. It is normally broadcasted typically to a group of people, using email. In the advertisement realm every email sent to a potential or current customer could be considered as email marketing.

Email marketing is the most direct way you can communicate to your potential or existing clients and is also one of the most cost effective ways to drive sales. Even if you have a longer period of time to execute your digital marketing strategy allocating a minimal email marketing budget will get you a  high ROI. If you have a time frame of 6 months or more you should allocate budget towards this effective medium. An email can be converted into a digital flyer as advertisement to request for business, find a potential sale or even ask for an online donation.

Email Marketing when professionally conducted can build loyalty, trust, or brand awareness.

Email Database used for marketing can be purchase upon, rented upon or built from a current customer database.


The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.




 



Visit our Facebook Page - Regional Email Marketing
https://www.facebook.com/Regional-Email-Marketing-1734998683490604/









WHY EMAIL MARKETING? 

CONTACT ME FOR MORE INFORMATION:
Tim Tan  |  Make My Site
Business Registration Number: 53274291E
Mobile:  (+65) 9765 2271
Mobile: (+60) 112379 0871
Email : makemysite.sg@gmail.com
Website: www.makemysite.com.sg
Facebook: http://www.facebook.com/MakeMySiteSG
Facebook:  http://www.facebook.com/learnwordpresstogether/
Twitter: http://www.twitter.com/MakeMySiteSG
Skype: makemysite | WeChat: makemysite
Website Design | SEO Services | Email Marketing | Social Media

Tuesday, 24 October 2017

BlueHost Vs. GoDaddy: A Simple Comparison and Review 2017

In the web hosting industry mainly concentrated in USA, these are the two most popular options — BlueHost vs. GoDaddy. Perhaps the largest web hosting service provider is Godaddy. However from January 2013, Bluehost has been appearing on Youtube and many other online media channels in their marketing drive. GoDaddy and Bluehost started in 1996.




When considering a web host provider, you should choose the hosting provider that provides you with the services that you need. Reliability is very important when your main goal online is to create income from internet marketing. Hiring a good web host provider is the first step towards making your business successful. These two hosting providers are often confused with one another by those who are new to web hosting.

BlueHost Vs. GoDaddy: A Simple Comparison and Review

To answer the question on which hosting provider is the best, I would suggest that you make an in-depth comparison between the two in order to be able to determine which one is right for you.

On Reliability

Bluehost has its independent data center and servers and therefore more in control over all that is happening. So, Bluehost is comparatively more reliable and trustworthy. It comes with what is called a Hosting Resource Protection feature that guarantees round-the-clock technical support for clients. The loading speed guaranteed by Bluehost is much higher than that provided by Godaddy.

On Control Panel
Godaddy offers a rather impressive control panel which helps you to manage your domain, files, emails and databases. The interface is easy to understand and it gives you a high degree of flexibility. New users can also make use of tips provided by this host in understanding how the interface works. Therefore, Godaddy can prove more feasible and helpful for newcomers. Bluehost too has a control panel that is well designed and both Bluehost and Hostgator have far more advanced features compared to Godaddy.

On LIVE Customer Support

While Godaddy offers great telephonic support and email support, Bluehost appears to score above it because it provides clients with the option of live chat support. Bluehost is known for providing excellent support facilities and has come up with a variety of hosting packages to suit diverse business needs. The two come very close to each other when it comes to customer support because both of them provide email ticket systems, online knowledge base, a toll free customer support contact number, Live chat and online customer forums.

On Domain Services

Godaddy has become the best in terms of registering domains. It provides very cheap rates for domains and incredible deals when you purchase them.

On Innovation
Bluehost and GoDaddy are both innovative in such a way that BlueHost is focused on building something fresh all the time while GoDaddy is more into integrating their servers with the latest in technology.

On Affordability
With Bluehost, you can get started by paying a monthly charge of $3.95, this also includes a free domain, unlimited hosting domain, monthly transfer and unlimited disk space.  GoDaddy on the other hand charges $6.95 with almost the same package without the free domain. What this web host banks on is the 45 day money back guarantee. BlueHost also offers a money back guarantee, but it’s only limited to 30 days, of which a prorated refund would take place should you wish to discontinue the service. Bluehost is very affordable and has great features backed by solid top-notch technical support. It can guarantee a high uptime. Amongst the top web hosting service providers, Godaddy provides the cheapest hosting packages.

On Reputation

Godaddy was more popular because of domain hosting services and have started venturing into web hosting only recently. However, in comparison, Bluehost has been around for much longer.

On Target Market
BlueHost targets small businesses, web developers and individuals who are looking for simple web hosting. Depending on your online goals, if your website includes complicated programming which requires more server control, this might not be the best option for you.  In addition, if you are considering dedicated hosting services, Bluehost only offers shared Linux hosting, moving on to VPS soon.

On the other hand, GoDaddy offers a complete line of products and add on services including VPS hosting, Linux, and Windows based platforms in addition to shared and dedicated hosting. GoDaddy has a relatively wider target market compared to BlueHost as their service can be used by all types of business, regardless of their size and their complexity.

Now that we’ve covered a few comparisons between these two, you may have finally decided on which one you should choose? If you still have a difficult time making up your mind, it’s best to remember that the choice really depends on the kind of service that you need.




 



If you need Linux Hosting then definitely it’s BlueHost that you should be opting for. This choice is best for those people who are looking for the following:

::: Family or personal site
::: Beginners in blogging or those into personal blogging
::: Blogging to generate income and need to have more traffic
::: Good CMS Platforms like Drupal, Joomla, Wordpress easy plugins.
::: Good Technology with little downtime.
::: Bluehost has been a recommended hosting provider on WordPress.org since 2005!
::: Able to see your statistics Awstats online

GoDaddy is the one you should be looking at if you are in the following:

::: E-commerce
::: Fast growing business
::: Offers Shared, VPS, Dedicated Hosting

If you’d look at the comparisons closely, you’ll find out that GoDaddy would be preferred by people who are into E-commerce. Hopefully by reading this you’ll be able to later on come up with an informed decision about these two options.

With the overwhelming numbers of web hosting service providers that you have today, it can be a rather difficult task to select a web host for your business. There are even free hosting services. It is a good idea to evaluate the features offered by different web host providers before choosing one depending on your business requirements. Each web host has its advantages and shortcomings and you need to weigh these pros and cons carefully when you are selecting a provider.


Friday, 5 February 2016

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has become critical to the success of modern web sites. As such, we offer complete SEO services to direct natural (organic) Google searches to help boost your web site traffic. Search Engine Optimization (SEO) ready: We’ll help take your site to the top of searches…the right way! One of the misconceptions that’s perpetuated by our competitors is the idea that populating keywords is the key to successful Search Engine Optimization. The truth is, it’s not and it hasn’t been for many years. About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag. http://googlewebmastercentral.blogspot.ca/2009/09/google-does-not-use-keywords-meta-tag.html If your current web site developer is charging you to perform Search Engine Optimization (SEO) through keywords, it’s time to work with someone who truly understands how SEO works. We adopted a content strategy model that includes consultation towards the development of high-impact content as well as software-based analysis of your site to ensure it meets Google’s latest ranking algorithm. After all, content is king! We offer 3 levels of SEO analysis reporting that includes: Basic, Essential and Comprehensive with each providing higher degrees of depth and information.

Thursday, 28 January 2016

Wednesday, 20 January 2016

BlueHost Vs. GoDaddy: A Simple Comparison and Review 2016

In the web hosting industry mainly concentrated in USA, these are the two most popular options — BlueHost vs. GoDaddy. Perhaps the largest web hosting service provider is Godaddy. However from January 2013, Bluehost has been appearing on Youtube and many other online media channels in their marketing drive. GoDaddy and Bluehost started in 1996.




When considering a web host provider, you should choose the hosting provider that provides you with the services that you need. Reliability is very important when your main goal online is to create income from internet marketing. Hiring a good web host provider is the first step towards making your business successful. These two hosting providers are often confused with one another by those who are new to web hosting.

BlueHost Vs. GoDaddy: A Simple Comparison and Review

To answer the question on which hosting provider is the best, I would suggest that you make an in-depth comparison between the two in order to be able to determine which one is right for you.

On Reliability

Bluehost has its independent data center and servers and therefore more in control over all that is happening. So, Bluehost is comparatively more reliable and trustworthy. It comes with what is called a Hosting Resource Protection feature that guarantees round-the-clock technical support for clients. The loading speed guaranteed by Bluehost is much higher than that provided by Godaddy.

On Control Panel
Godaddy offers a rather impressive control panel which helps you to manage your domain, files, emails and databases. The interface is easy to understand and it gives you a high degree of flexibility. New users can also make use of tips provided by this host in understanding how the interface works. Therefore, Godaddy can prove more feasible and helpful for newcomers. Bluehost too has a control panel that is well designed and both Bluehost and Hostgator have far more advanced features compared to Godaddy.

On LIVE Customer Support

While Godaddy offers great telephonic support and email support, Bluehost appears to score above it because it provides clients with the option of live chat support. Bluehost is known for providing excellent support facilities and has come up with a variety of hosting packages to suit diverse business needs. The two come very close to each other when it comes to customer support because both of them provide email ticket systems, online knowledge base, a toll free customer support contact number, Live chat and online customer forums.

On Domain Services

Godaddy has become the best in terms of registering domains. It provides very cheap rates for domains and incredible deals when you purchase them.

On Innovation
Bluehost and GoDaddy are both innovative in such a way that BlueHost is focused on building something fresh all the time while GoDaddy is more into integrating their servers with the latest in technology.

On Affordability
With Bluehost, you can get started by paying a monthly charge of $3.95, this also includes a free domain, unlimited hosting domain, monthly transfer and unlimited disk space.  GoDaddy on the other hand charges $6.95 with almost the same package without the free domain. What this web host banks on is the 45 day money back guarantee. BlueHost also offers a money back guarantee, but it’s only limited to 30 days, of which a prorated refund would take place should you wish to discontinue the service. Bluehost is very affordable and has great features backed by solid top-notch technical support. It can guarantee a high uptime. Amongst the top web hosting service providers, Godaddy provides the cheapest hosting packages.

On Reputation

Godaddy was more popular because of domain hosting services and have started venturing into web hosting only recently. However, in comparison, Bluehost has been around for much longer.

On Target Market
BlueHost targets small businesses, web developers and individuals who are looking for simple web hosting. Depending on your online goals, if your website includes complicated programming which requires more server control, this might not be the best option for you.  In addition, if you are considering dedicated hosting services, Bluehost only offers shared Linux hosting, moving on to VPS soon.

On the other hand, GoDaddy offers a complete line of products and add on services including VPS hosting, Linux, and Windows based platforms in addition to shared and dedicated hosting. GoDaddy has a relatively wider target market compared to BlueHost as their service can be used by all types of business, regardless of their size and their complexity.

Now that we’ve covered a few comparisons between these two, you may have finally decided on which one you should choose? If you still have a difficult time making up your mind, it’s best to remember that the choice really depends on the kind of service that you need.




 



If you need Linux Hosting then definitely it’s BlueHost that you should be opting for. This choice is best for those people who are looking for the following:

::: Family or personal site
::: Beginners in blogging or those into personal blogging
::: Blogging to generate income and need to have more traffic
::: Good CMS Platforms like Drupal, Joomla, Wordpress easy plugins.
::: Good Technology with little downtime.
::: Bluehost has been a recommended hosting provider on WordPress.org since 2005!
::: Able to see your statistics Awstats online

GoDaddy is the one you should be looking at if you are in the following:

::: E-commerce
::: Fast growing business
::: Offers Shared, VPS, Dedicated Hosting

If you’d look at the comparisons closely, you’ll find out that GoDaddy would be preferred by people who are into E-commerce. Hopefully by reading this you’ll be able to later on come up with an informed decision about these two options.

With the overwhelming numbers of web hosting service providers that you have today, it can be a rather difficult task to select a web host for your business. There are even free hosting services. It is a good idea to evaluate the features offered by different web host providers before choosing one depending on your business requirements. Each web host has its advantages and shortcomings and you need to weigh these pros and cons carefully when you are selecting a provider.