Is marketing giving you a headache? I see it time and time again – a brilliant technopreneur with a fantastic business idea that can’t get a thing right to attract enough customers. They have spent countless hours, weeks, even months, mapping out a very detailed, intricate marketing plan. The truth of the situation is, in fact, that what’s behind the marketing matters more than the marketing itself. Find out what your target market WANTS. You might have a killer marketing strategy but if your conversions are low, it could be that you need to look at what’s behind the marketing to find the real reason nobody is buying from you. A better mind map, to start, is, who are you trying to attract, and why (besides you making money) are you trying to reach them? Think out all the reasons they would look for you, and when they find you, what would delight them, and what would frustrate them? With insights from Tim Tan Yeong Chye, a local Singapore owner of Make My Site business f
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