Effective Email Marketing

Is marketing giving you a headache? I see it time and time again – a brilliant technopreneur with a fantastic business idea that can’t get a thing right to attract enough customers. They have spent countless hours, weeks, even months, mapping out a very detailed, intricate marketing plan. The truth of the situation is, in fact, that what’s behind the marketing matters more than the marketing itself. Find out what your target market WANTS. You might have a killer marketing strategy but if your conversions are low, it could be that you need to look at what’s behind the marketing to find the real reason nobody is buying from you. A better mind map, to start, is, who are you trying to attract, and why (besides you making money) are you trying to reach them? Think out all the reasons they would look for you, and when they find you, what would delight them, and what would frustrate them?

With insights from Tim Tan Yeong Chye, a local Singapore owner of Make My Site business firm, he has reaped some of the rewards of using email marketing since 2005 to promote his business, finding customers for his clients and events, it’s a great piece to reference whether you’re a beginner or novice in using email marketing (for business or personal). That’s right – even if you don’t use Email Marketing now, you can still master a social media platform for spreading the word about your company. Our article shows you how below.

Nobody wants to fill up her letterbox with crap, get calls all the time and spend her time wading through junk. Apparently your mobile phone  was ringing constantly for over a week right? Local mail service operator, SingPost was reported to have said that most residents welcome promotional offers from companies as only 0.8 per cent of the 1.2 million Singapore households chose to opt out of receiving unaddressed advertisements. Not too bad for Singapore! However over the vineyard, it is somewhat deceptive for SingPost to say that residents "welcome the catalogues and discount coupons they receive in their mailboxes" when the company make it so hard for residents to opt out from the mailing service.

When preparing advertising to promote their businesses, many people overlook the most obvious way to reach local customers - through an email marketing campaign.  They're less messy than traditional pinboards or billboards and they may not seem as important as the published media, but they're widely read - and what's more, they tend to be read by the sort of people who are most effective at spreading word of mouth. Making effective use of email marketing can significantly increase the amount of attention your business gets, at very little cost.

  

 

Now how about giving out flyers at places like the train station or bus stop. Apparently standing in the middle of the way where people exit or make entrance, and especially during rush hour at the SMRT Station. We see that the security guards don't even bother to ask those flyer distributor to stand elsewhere. Some even push the flyers into your hands. What does that make up to?

How about putting up a advertisement banner on a tree in a carpark? Maybe not in Singapore. Get ready for a hefty fine! So what now again?

	Bill Board Advertisement	Email Marketing Blast
Jan-18	SG$8,333	SG$833
Feb-18	SG$8,333	SG$833
Mar-18	SG$8,333	SG$833
Apr-18	SG$8,333	SG$833
May-18	SG$8,333	SG$833
Jun-18	SG$8,333	SG$833
Jul-18	SG$8,333	SG$833
Aug-18	SG$8,333	SG$833
Sep-18	SG$8,333	SG$833
Oct-18	SG$8,333	SG$833
Nov-18	SG$8,333	SG$833
Dec-18	SG$8,333	SG$833
TOTAL	SG$100,000	SG$10,000

BILLBOARD TOTAL EXPENSES: Average from SG$100,000

 TELEVISION TOTAL EXPENSES: Average from SG$50,000
NEWSPAPER TOTAL EXPENSES: Average from SG$28,000
EMAIL MARKETING TOTAL EXPENSES: Average from SG$10,000

TELEVISION ARTWORK: RM60,000/SG$20,000
NEWSPAPER ARTWORK: RM15,000/SG$5,000
BILLBOARD ARTWORK: RM30,000/SG$10,000
EMAIL FLYER ARTWORK: RM300/SG$100

Email marketing is a digital electronic action of sending out message of a commercial nature. It is normally broadcasted typically to a group of people, using email. In the advertisement realm every email sent to a potential or current customer could be considered as email marketing.

Email marketing is the most direct way you can communicate to your potential or existing clients and is also one of the most cost effective ways to drive sales. Even if you have a longer period of time to execute your digital marketing strategy allocating a minimal email marketing budget will get you a  high ROI. If you have a time frame of 6 months or more you should allocate budget towards this effective medium. An email can be converted into a digital flyer as advertisement to request for business, find a potential sale or even ask for an online donation.

Email Marketing when professionally conducted can build loyalty, trust, or brand awareness.

Email Database used for marketing can be purchase upon, rented upon or built from a current customer database.

The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

 

Visit our Facebook Page - Regional Email Marketing
https://www.facebook.com/Regional-Email-Marketing-1734998683490604/

WHY EMAIL MARKETING? 

http://www.campaignmonitor.com/resources/guides/why-email/

 

CONTACT ME FOR MORE INFORMATION: Tim Tan  |  Make My Site Business Registration Number: 53274291E Mobile:  (+65) 9765 2271 Mobile: (+60) 112379 0871 Email : makemysite.sg@gmail.com Website: www.makemysite.com.sg Facebook: http://www.facebook.com/MakeMySiteSG Facebook:  http://www.facebook.com/learnwordpresstogether/ Twitter: http://www.twitter.com/MakeMySiteSG Skype: makemysite | WeChat: makemysite Website Design | SEO Services | Email Marketing | Social Media

“You don't get paid for the hour. You get paid for the value you bring to the hour.” ― Jim Rohn

 

THE RIGHT MARKETING

You have to get people to your web site or it is useless. We will help you achieve success on the search engines, explain the mysteries of pay-per-click advertising or OffPage/Onpage Optimization, and help you coordinate your traditional and internet marketing to achieve the best results. Internet marketing works, you've found our site and reading our email now.

THE RIGHT CONTENT

There must be a demand for your product or your service. And it must be explained well, so people understand what you are trying to offer. We can help you come up with the right words as part of your campaign. 

THE RIGHT DESIGN

If it doesn't look right, people will not pay attention, they will think you're company is smaller than it is and won't buy. With the right design they will pay attention, read what you have to offer and have a much better view of your company.

THE RIGHT SPIN

With strong expertise and track record in technology developments and lifestyle practices, we manage local and Asia Pacific-wide client accounts through an established network of digital marketers week in and week out, day in and day out. 

BILLBOARDS ARE PHYSICAL. IT CAN BE BURNT BY FIRE. USE EMAIL TODAY!